Optiswiss is expanding its Executive Management Board: since January 2026, Johannes Schubart has been a member of the management team as Chief Product & Marketing Officer (CPMO). In this role, he is responsible for the operational and strategic direction of Product Management and Marketing.
Johannes Schubart has been with Optiswiss for more than four years. In his previous role as Head of Global Marketing, Product Management & Tools, he and his team were responsible for major product launches, brand positioning and the expansion of strategic partnerships. Together with the Executive Management team, Schubart has further developed the strategy of the independent lens manufacturer over recent years and sharpened its profile.
“We are very pleased to welcome Johannes Schubart as a new member of our leadership team. He knows our values, our brand and the optical market extremely well and fully shares our vision. With his engaging personality and professional expertise, he will further strengthen the company’s strategic direction and, together with the entire leadership team, successfully lead Optiswiss into the future,” says Samuel Frei, CEO of Optiswiss.
With this addition to its Executive Management, Optiswiss underlines its vision of actively shaping the future of the optical retail industry in close alignment with the market. The company consistently focuses on innovative ophthalmic lenses and holistic concepts in order to support traditional optical retailers as a strong and competent partner – with lenses manufactured 100% in Switzerland according to the highest quality standards.
