Independent & locally based
That’s what Optiswiss already was when J. & R. Flemming AG was founded in 1937. Two opticians from Basel wanted to guarantee the supply of lenses to Switzerland in those politically uncertain times and so started up their own production.
Switzerland down to the finest detail
The same holds true for Optiswiss today. We produce exclusively in Basel and supply customers in more than 20 countries. Since its foundation, the company has grown continuously – from around 100 employees in the 1980s to more than 250 today.
The company structure, too, has evolved over time. Yet continuity remains evident in our unwavering commitment to quality and innovation. Our ambition is to provide the independent optical trade with genuine differentiating advantages – as a partner on equal footing. As a result, Optiswiss ranks among the few fully independent manufacturers of ophthalmic lenses.
– S. Frei, Optiswiss CEO –

Our values
your advantages
We are the partner opticians trust. Our vision drives us forward: to actively and sustainably shape the future of the industry.
Every day, we combine traditional Swiss craftsmanship with innovative ideas. With our ophthalmic lenses, concepts and services, we create tangible added value – for opticians and their customers, as well as for society. Short delivery routes, utmost precision and outstanding quality make us fast, reliable and truly distinctive.
We engage with our partners on equal footing at all times. Independent, responsible and firmly rooted in our region – this is the foundation of our actions, today and in the future.
SWISS MADE &
LOCALLY BASED
We create short delivery routes, secure jobs, and sustainable practices – exemplary both environmentally and socially.
REAL PARTNERSHIP
As an independent lens manufacturer, we’re a genuine partner for you as an optician. We’re familiar with your working environment and we know what you need.
RELIABLE QUALITY
We deliver reliable, top-tier quality – the most advanced production and quality systems support our standards and go far beyond legal requirements.
TANGIBLE INNOVATIVE STRENGTH
We always have an eye on the future and we’re already working today on the products of tomorrow. Decades of know-how, targeted investments and strategic partnerships ensure tangible innovative strength.
SERVICES WITH ADDED VALUE
You can rely on us. Our services create real added value in your daily work, allowing you to focus on your core business.
FAST DELIVERY TIMES
Our location and lean processes allow for some of the fastest delivery times on the market. This is what makes you and your customers happy.
Our engagement
For over 20 years, Optiswiss has been committed to a more responsible and sustainable production lenses. We focus on the company’s energy efficiency and CO2 reduction in manufacturing processes.
The people behind the product: our strongest driver of success
Behind every lens stands a team of more than 250 dedicated specialists, united by a passion for optics and a forward-thinking spirit.
For us, Optiswiss stands for one thing above all: precision, cutting-edge technology, and 100% Swiss Made quality.
Joëlle Bärtschi
Optometrist (BSc)
Owner, Frei Augen-Optik, Switzerland
What truly deserves special mention is the approachability, the warmth – and with it, the close partnership.
Jean-Pierre Schwalb,
Optic Schwalb, Germany
You can feel the heart of the people within the company.
Christian Berger
Optic Berger, Denmark
Optiswiss in three words? Top. Top. Top.
Mischa Pellet,
Koppelmann Optic and Acoustic, Switzerland
- Our customers always ask us, "How long will it take?" When we say, "Two to three days," they can hardly believe it. After all, it is coming from Basel.
- They may be smaller than others but they know how to use that to their advantage. They never run out of good ideas.
- Optiswiss gives me space to breathe. When I’ve got problems, I call them and I get help – efficiently and directly. They make it possible!
- The more transparent lenses was the deciding factor as to why we went with Optiswiss.
- Optiswiss isn’t just our trading partner but a partner with whose cooperation, we master challenges together.
- Just the product alone isn’t enough nowadays. Optiswiss offers me practical services and
the right equipment to go with it. That really makes life easier.
Source: Survey of Optiswiss Customers and Employees by Bruhn & Partner, Basel
