10.09.2025

Deepcove Optical and Optiswiss AG Sign Strategic UK Distribution Agreement

Deepcove Optical and Optiswiss AG are pleased to announce the signing of a long-term exclusive distribution agreement for the UK market, further strengthening their decade-long collaboration. 

The new agreement confirms Deepcove as the exclusive UK distribution partner for Optiswiss lenses further deepening the partnership between two independent, premium-focused optical companies committed to supporting and empowering independent opticians. 

Roland Allen

Managing Director of Deepcove Optical
“We are proud to represent Optiswiss in the UK and believe this agreement strengthens our ability to bring world-class Swiss lenses to independent practices who want to differentiate through quality, technology, and personal service”.

Frederik Zimmermann

Director of Business Development at Optiswiss AG
“As the leading independent lens manufacturer in Switzerland, our goal is to grow alongside partners who understand the importance of trust, premium positioning, and local expertise”.

At a time of increasing consolidation in the optical industry, this agreement reinforces the need for independent opticians to have access to premium, independent lens brands. With Optiswiss’ Swiss-made lens technology, including biometric innovations and high-performance coatings plus Deepcove’s established market expertise, this partnership brings a distinctive offer to the UK market. 

About Deepcove & Optiswiss

Deepcove Optical is an independent lens company dedicated to supporting UK independent opticians. As the official UK distributor for Optiswiss, Deepcove offers a portfolio of premium lenses, combining Swiss precision with commercial viability. 

Optiswiss manufactures 100% Swiss-made, high-performance lenses, helping opticians differentiate their services while boosting customer satisfaction and profitability